For this one the team was tasked with reinvigorating and reintroducing Roshe to the consumer with compelling storytelling showcasing why its a great shoe for the whole family. Through deliberation with the client they chose "Return To Simplicity"as their VC direction! Once the VC was created a photoshoot was done with our team leading and Art directing the shoot and had help from Nike for styling models. Once that was done we added the correct image cropping and type treatments for photos. Once this was done a lookbook was created as a marketing tool for Nike and SGK!
